Frequently Asked Questions

How is the marketing system automated?

There is a lot of complex groundwork that the lead creation team needs to do to set up the marketing system before it becomes fully automated. We take the long, boring and repetitive work off your hands and leave you with an automated system. This system is able to attract new sales leads from people searching on Google, bring them to your website and get them interested, get them to register their details to download a White Paper from you, and then send an automatic sequence of informative but not pushy emails from you in order to tell them more about your products and services.

In this way, you really won't have to go out and do the hard sell to get new clients. The first time you'll hear from them is when they call up your office for more information or to arrange an appointment. And by this stage, they'll have read all your marketing that positions you as the expert in your field, and they'll feel comfortable engaging in a professional relationship with you.

Is the marketing system a one-off product?

The marketing system is a series of processes that we implement for you over an agreed period of time. Our lead creation team will need to be working with some direction from you over the course of the contract. We have a series of guides so that you can take on the minimal effort yourselves and so that all our handywork doesn't go to waste. Otherwise we are also willing to keep working on the project under contract.

How does Google Adwords work?

For more information, please see the Adwords page which can be found through the menu 'The System'.

How is SEO done?

In a nutshell: we discover your keywords, and then alter your metadata and online content to reflect these keywords. Your keywords are the words that potential clients type into Google when they're looking for products/services like yours. Our work will help your business get on the front page of the search results of Google for your particular targeted terms-guaranteed. For more information, please see the SEO page which can be found through the menu 'The System'.

What is the timeline of the lead generation system implementation?

This depends on the size of your business and the specifics of the marketing system that we devise for your particular business. However, provided you meet all deadlines and requirements, the system can generally be implemented within 3 months for a small professional business. It will begin to generate results from 1 month, or once only a few processes have been implemented.

In order for the lead generation system to be set up and generating sales leads in a timely manner, both lead creation and our client need to commit to a timeline. Once we have created documents/copy for your business we will expect feedback from you within an agreed period. This is so that the implementation of the overall system does not get delayed. This is also so that we don't continue creating documents/copy for you in a style that you are not 100% happy with. If you tell us anything that you would like changed, we will happily alter it. The quicker you get back to us after you have thoroughly had a look at what we've sent you, the better for the both of us in general and for your marketing in particular.

What do you actually get if you hire lead creation?

After contacting lead creation, you'll meet with our marketing expert Toby Marshall and other lead creation team members. We will explain in further detail any elements of the marketing system you have queries about - what they are, how they work, how lead creation makes use of them to gain you more clients, exactly how we go about implementing these processes for you and so on.

First off we will spend some time learning about your business and niche market. Together we will work out who your 'gold clients' are, what marketing you already have in place and what elements of your marketing can be made more effective. We work out a particular strategy that suits your needs and which will work best to gain you more sales leads. Deliverables will be devised accordingly and we will discuss timelines for these. We will also arrange for you to provide any marketing copy you already have to us, and discuss what else our writers could use to from you in order to more effectively market your company, products and services.

After this our SEO team will find your targeted keywords and set up Google Analytics to track the traffic flow through your website. Our SEO team and copywriters will improve your metadata, set up your AdWords campaign, and create and submit directory text for your site. Our team will improve/create your website content for SEO and marketing purposes. Our writers will create a White Paper, landing pages, a blog, emails, newsletters, articles, PR releases, faxes etc - whatever has been agreed upon for your business. We will provide a guide on how to get testimonials from your clients and how to use them in your marketing. We will also help you film an agreed number of testimonials to use on your website and to post in other online locations for SEO purposes. We will also provide a guide on how to gain referrals from existing and new clients. We will also give you a guide to creating powerful positioning statements which will help improve your ability to sell your business face to face. We will also set up profiles for your business on major social networking sites and show you how to use them to gain more customers and referrals.

Throughout the entire process, we will be in contact with you-making sure that you are happy with the marketing that we create for you.

How does the guarantee work?

We guarantee to get each new client onto the 1^st page of Google search results page for their specifically targeted terms.

If you are unhappy with the lead creation system or service, we will refund 100% of your money.

How does the lead creation system work?

The lead generation system is made up of a number of individual components that work together to improve your marketing and get you more clients. Over an agreed period of time, lead creation team members will implement each of these components for you:

We find the keywords you need for both SEO & Adwords purposes
We improve the SEO of your website to increase your online visibility
We create a Google Adwords campaign for you to increase online visibility
We create an SEO friendly website for you if you don't already have one
We set up an autoresponder system that allows you to send an automatic sequence of marketing messages to potential clients to generate interest in your product/service
We set up social networking profiles for your company on different sites and show you how to make use of them to gain new customers and referrals
We provide direct-marketing copywriters to write & edit all marketing material
We create a small public relations campaign for you