KEYWORDS - Direct Potential Customers to Your Website

'Keywords' are the foundation of any small business marketing. They are the words and phrases people search online when they’re looking to find products or services like the ones you provide. Unless you know the words your clients use in their conversations and when they search online, how can you reach them? You can't build effective messages into your marketing which taps into their emotions and make them desire your products and services if you don’t already speak their language.

Your keywords are the specific phrases that the clients you want to attract use to search online for small businesses like yours. You will need to analyse the many variations of phrases people might type to see which keywords have a significant volume of traffic in your country.

What we do with our Keywords

1. Google AdWords Campaigns

Keywords can be used in a Google AdWords campaign. This is an effective method of quickly attracting well-targeted traffic to your website. Lead Creation utilise a proven technique called the 'long tail' keywords strategy, which means we will advertise on long phrases that not many other firms target, in order to generate leads for your small business. The benefit with these 'long tail' keywords is that when people type them into Google, they're highly targeted in what they are seeking, and are less likely to just be ‘browsing’. While there are a lot less of them, they are more likely to be buyers: and there waiting is your website.

2. Embed Them in Your Website Copy to Improve SEO

The trick is to take your keywords and embed them in your website and other areas of your internet marketing without making the copy seem jumbled or unprofessional. Our writers at Lead Creation specialise in ‘persuasion copy’, which positions your business as the expert in the field and prompts prospective clients to act—see chapter 4 for how you can do it. The embedding of keywords in your website helps Google decide how relevant your site is when someone is searching for those words, and for services like yours.