The lead creation Team

The 5 heads of the lead creation team are:

 

Toby Marshall

Founder and Principal of lead creation

Toby Marshall is responsible for the direction and vision of lead creation, and the company's expanding marketing strategies for small to medium service businesses. With forty-two years of business experience, primarily in sales and marketing, Toby leads the team that makes cost effective and effective innovation marketing strategies a reality for small businesses Australia wide.

Toby thinks strategically-he studied his 2-year Masters of Business Administration at Australia's leading business school - the Australian Graduate School of Management, where he received high distinctions in marketing. Instead of only telling you what to do or how to do it, when it comes to marketing, Toby and his team do it all for you at an unbeatable price.

Learn more about Toby at http://au.linkedin.com/in/smallbusinessmarketingonline

 

 

 

Lincoln Smith

Operations Manager (IT, SEO and Google AdWords Specialist)

While completing his Bachelor of Commerce majoring in Marketing and Finance from Sydney University, Lincoln Smith became an intern at lead creation. Upon graduation, he was appointed Trainee Operations Manager, and was soon appointed to the role officially.

He is passionate about educating businesses to enable them to realise the marketing opportunities that the internet and other emerging technologies have to offer. He is directly involved in the growing client base of lead creation, providing support in terms of website design and maintenance, search engine optimisation and Google AdWords campaign management.

His role is also to oversee all day-to-day operations and he works closely with both staff and clients to ensure everything runs smoothly. With a combination of both technical and personal skills, Lincoln is a great manager of our dynamic and energetic team.

Learn more about Lincoln at http://www.linkedin.com/in/smallbusinessmarketingleads

 

 

 

Vahe Arabian

Google Optimisation Strategist

As our resident Google optimisation and online marketing specialist, Vahe Arabian is an integral part of the lead creation team and originally joined us as an intern. He is always happy to advise clients and staff on how to get the most out of technology and how to improve website optimisation for Google. With his passion for technology, Vahe plays a key role in Research and Development at lead creation.

His focus is always upon discovering new ways to improve website usability and interactivity, and upon making use of emerging legitimate SEO methods. His ability to think strategically, tactically, technically and creatively, consistently allows him to deliver improved search engine traffic and better online marketing both for lead creation and its clients.

Learn more about Vahe at http://au.linkedin.com/in/onlinemarketingvahe

 

 

 

Melanie Wagner

Head Copywriter

Melanie Wagner is the versatile head copywriter of lead creation. She is a reliable editor and proof reader with a keen eye for detail and a strong understanding of the importance of positioning in copy. She was the chief editor and writing co-ordinator of Toby Marshall's latest marketing bible: Sales Lead Generation for Small Business, which is available on www.Amazon.com and will be in stores shortly.

Her tasks require very strong organisational skills as she:

a)    manages the majority of offline and online copy for lead creation

b)    is involved in a number of top level projects, working closely with clients to help them produce effective and powerful communications

c)    plays a key role in training, supervising and managing a network of lead creation writers

Learn more about Melanie at http://www.linkedin.com/in/copywritingsydney

 

 

 

Katrina Wong

HR, Social Networking and Twitter Specialist

Katrina Wong is a consummate multitasker, juggling wide ranging HR duties with her role as the lead creation social networking guru. Katrina's in-depth knowledge and her phenomenal research skills allow her to stay on the cutting edge of emerging developments in the world of social networking for business and marketing.

Working with blogs, LinkedIn, Twitter, Facebook, and social bookmarking sites like Delicious, Technorati and StumbleUpon, Katrina maintains a strong focus on creating and growing successful online customer communities for lead creation and clients. With her strategic, organised approach and passion for technology and interactive marketing, she is a real player in the fast growing field of social networking.

Learn more about Katrina at http://www.linkedin.com/in/katrinalwong