Search Engine Optimization (SEO)

There are hundreds of millions of websites currently online with more created every hour. How will potential clients find your site in this vastly expanding sea of information? The cold, hard truth is: if you don’t know anything about Search Engine Optimization, new clients won’t find you. You won’t be able to generate leads online and your small business internet marketing will be useless. You can learn more about a good SEO strategy in the video section of the Lead Creation website:

http://www.leadcreation.com.au/lead-generation-videos/google-optimisation.

“So What is SEO Exactly, and why is it so Important for my Small Business?”

Search Engine Optimization (SEO) is the process where you deliberately improve and optimize your website so that when people search for services like yours, they will find you before your competitors. It’s the process of making your website appear more relevant in the eyes of Google. What about the other search engines? In Australia, Google totally dominates—to the extent that the others are irrelevant. In fact, we have started calling it GO for Google Optimization, and not SEO. In most other countries, for businesses that market BtoB or who are in Professional Services, Google is by far the dominant engine. However, the techniques for optimizing Google are very similar to the other engines and will work there as well.

If you want prospects to find you, you need to be towards the top of the first results page—which is the first 10 entries on most people’s browsers. The simple fact is that the higher up you are on the results page, the more people will click on your link. A ranking on page one will greatly increase the traffic that visits your website. People don’t and won’t sort through the thousands of entries that come up in their search. Many rarely even go to the second page.Outrank Your Competitors

Have you ever wondered why a particular website comes up first in your search results?

 Because they have fantastic marketing ideas? Well, that’s a part of it, but it’s really to do with a complex algorithm—I think of it as being like a giant formula in a giant Excel spreadsheet—simple, but works for a math genius like me! Google uses this to rank websites in terms of relevance to the particular term you search. Google uses programs that automatically download and analyse all of the content on a website, so that it can determine how relevant a page is to the search terms people type in.

Search Engine Optimization Could Be the Boost Your Small Business Needs

Small businesses simply don't have the budgets to compete online with large corporations, unless they start employing SEO techniques. If you are a smaller company, potential clients are unlikely to know about your brand, or even your company name, before they search. However, if your website is effectively optimized, it will appear on the first page of Google search results, making it much easier for a potential client to find and click on. Once they are on your site, the copy will inform these potential clients who you are and what you do, while positioning you as the expert in your field. This is what convinces potential clients to use your services – even if they'd previously never heard of you.